The Use of E-Mail,instant Messaging,and Voice Mail Has Brought Some

question 69

True/False

The use of e-mail,instant messaging,and voice mail has brought some secondary benefits to business communications by establishing a permanent written or electronic record of,and accountability for,ideas.

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Definitions:

Media Selection

Media selection entails choosing the most effective communication channels or platforms to advertise or convey a particular message to a target audience.

Copy Development

involves creating and refining written content for advertising or marketing materials to engage and persuade the target audience.

Artwork

Visual material prepared for inclusion in printed materials, including drawings, photographs, or other forms of creative graphic design.

Full-Service Agency

An advertising agency that provides the most complete range of services, including marketing research, media selection, copy development, artwork, and production.