By Compiling Billions of Consumer Clickstreams and Creating Behavioral Models,companies

question 18

True/False

By compiling billions of consumer clickstreams and creating behavioral models,companies can determine individual consumers' interests from the sites they visited.

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Definitions:

Lawn-Boy

A brand known for manufacturing outdoor power equipment such as lawn mowers.

Toro

A term with multiple meanings, could refer to a breed of bull in Spain, a variety of tuna in sushi cuisine, or not specified without context.

B₂C Marketing

Business-to-Consumer marketing, which focuses on selling products and services directly to consumers for personal use.

Goods and Services

Refers to the tangible products and intangible activities that fulfill the needs or wants of consumers; goods are physical items, while services are actions or activities performed for someone else.