Consumer Clustering Refers to the Prediction of What Each Individual

question 31

True/False

Consumer clustering refers to the prediction of what each individual accessing a website is most likely to be interested in seeing.

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Definitions:

Dependent Variable

A variable in research that is expected to change as a result of manipulations in the independent variable, used to measure the effect of those manipulations.

Controlled Variable

A factor in an experiment that is purposefully kept constant to test the relative impact of an independent variable.

Scientific Magazine

A publication focused on presenting scientific research, discoveries, and insights in a more general and accessible format.

Journal

A periodical publication, often focused on a particular academic or professional field, commonly used to disseminate research findings.