Direct Marketing Is a Data-Mining Application That Identifies the Reasons

question 61

True/False

Direct marketing is a data-mining application that identifies the reasons customers switch to competitors and predicts which customers are likely to do so.

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Definitions:

External Validity

The ability to apply the outcomes of a research project to different environments and other persons.

Generalization

The process of applying the results from studies to wider contexts outside of the original research settings.

Field Experiments

Research studies conducted in natural settings outside the laboratory to assess the effect of manipulated variables in a real-world environment.

Direct Control

The management or regulation of variables in an experiment to ensure that any observed effects are due to the manipulation of the independent variable.