Coding a Message into a Form Unreadable to an Interceptor

question 22

Multiple Choice

Coding a message into a form unreadable to an interceptor is called ___________.

• A)classification
• B)encryption
• C)modulation
• D)demodulation

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Definitions:

Impression

In marketing, it refers to the count of times an advertisement or any form of digital content is displayed to users.

Awareness

The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.

IMC Goals

Integrated Marketing Communications (IMC) Goals refer to the objectives set within a strategy aiming to ensure consistency in the message conveyed across all marketing channels and tactics.

Advertising Budget

The amount of money allocated by a business to spend on advertising efforts over a specific period.