When Determining the Necessity of Primary Data Collection, a Decision

question 11

Multiple Choice

When determining the necessity of primary data collection, a decision to determine the need for additional data and information should be based on a reevaluation and possible refinement of the assessment goals, an analysis of the findings from the existing data sources, and which of the following?

• A) Available resources to support future assessment activities
• B) A marketing study
• C) A follow-up survey after 2-3 years
• D) An analysis of the reasons for percentage gains or losses

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Definitions:

Null Hypothesis

A statistical hypothesis that assumes no significant difference or effect exists between certain characteristics of a population or data set.

Level Of Significance

The probability criterion used for rejecting the null hypothesis, a critical boundary for determining statistical significance in testing.

Level Of Significance

A threshold in hypothesis testing that determines whether the null hypothesis can be rejected.

Null Hypothesis

A statement used in statistical testing which proposes that no statistical significance exists in a set of given observations.