The Essential Strategic Planning Steps for Effective Health Communication, in Correct

question 13

Multiple Choice

The essential strategic planning steps for effective health communication, in correct order, are which of the following?

• A) Analyze and segment the target audience, set communication objectives, review the background information, and develop a promotion plan.
• B) Set communication objectives, develop a promotion plan, pretest the message, and conduct an outcome evaluation.
• C) Develop a promotion plan, analyze the target audience, pretest the message, and conduct an outcome evaluation.
• D) Review the background information, analyze the target audience, develop and pretest message concepts, and develop a promotion plan.

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Definitions:

Marginal Cost

The swell in overall financial outlay resulting from the crafting of an extra unit of a good or service.

Profit-Maximization

A business objective to achieve the highest possible profit through managing revenues and expenses, often central to the decisions made by firms.

Competitive Firms

Businesses operating in a market where they compete with others for customers, each with minimal influence over market prices.

Monopolies

Market situations in which a single supplier dominates the supply of a good or service, with no close substitutes.