Use a Three Period Weighted Moving Average with W_t =

question 9

Multiple Choice

Use a three period weighted moving average with W_t = 0.7,W_t-1 = 0.2,and W_t-2 = 0.1 to forecast demand for July.

• A)235.2
• B)195.6
• C)158.8
• D)180.4

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Definitions:

Utilitarian Aspects

Features of a product or service that offer practical or functional benefits to the user.

Fear Appeals

Marketing messages that evoke fear to motivate consumers to engage in a desired behavior, often used in public health campaigns.

Emotional Appeals

Marketing strategies designed to elicit emotional responses from consumers, hoping to influence their attitudes or behaviors towards a product or brand.

Cognitive-Avoidance Appeals

Marketing strategies aimed at changing consumers' behaviors by emphasizing the negative outcomes of not using a product or service.