Fed Up with Her Working Conditions at the Call Center,Lisa

question 7

Multiple Choice

Fed up with her working conditions at the call center,Lisa decides to invest in a state-of-the-art sewing machine and produce limited quantities of her own clothing designs.After a few months of operation,she decides to apply some of the forecasting techniques she mastered in school.Which of these statements about her forecasts is correct?

• A)Her forecasts will probably be 100% accurate.
• B)Her demand forecasts for a year from now will probably be more accurate than her demand forecasts for three months from now.
• C)Her demand forecasts for each style of skirt will be less accurate than her demand forecasts for all skirts.
• D)The best way for her to determine the amount of fabric she needs is to forecast it based on her customer orders for each type of skirt.

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Definitions:

Purchase Message

Communication designed to influence or inform consumers about buying products or services.

Call To Action

A prompt on a website, advertisement, or other media use that encourages the audience to take some specific action, such as signing up, buying, or clicking to learn more.

AIDA Model

A marketing model that describes the stages a customer goes through in the process of purchasing a product, which include Attention, Interest, Desire, and Action.

Emotional Appeals

Persuasive techniques that attempt to influence an audience's feelings to sway their opinions or decisions.