Examlex
The ________ is text that displays in the header at the top of the slicer window.
Market Segmentation
Market segmentation is the process of dividing a market into distinct groups of buyers based on different needs, characteristics, or behaviors, who might require separate products or marketing strategies.
Return on Investment
A measure of the profitability of an investment, calculated by dividing the net profit by the initial cost.
Market Segmentation
The practice of dividing a target market into smaller, more defined categories based on certain characteristics like needs, interests, or demographics.
Market-Product Grid
A framework to relate the market segments of potential buyers to products offered or potential marketing actions.
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