Beta Corp, a Gaming Software Company, Recently Launched a New Game

question 31

Multiple Choice

Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who actually bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as something that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates: 

• A) downsizing strategy.
• B) emergent strategy.
• C) deliberate strategy.
• D) concurrency control strategy.
• E) unrealized strategy.

---

Definitions:

Structure

The arrangement of and relations between the parts or elements of something complex.

Vapor

Gaseous phase of a substance that is generally a liquid or solid at room temperature.

Solute

A substance dissolved in another substance, typically the component of a solution present in the lesser amount.