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More people seem to fear a snake bite than a dog bite, and yet statistically one is more likely to be bitten by a dog than by a snake. This is because people tend to estimate the probability of an outcome based on how easy the outcome is to imagine. This represents which of the following cognitive biases?
Capability
The ability, skill, or expertise that an organization or individual has which enables them to achieve their objectives and perform effectively.
Strength
In the context of SWOT analysis, refers to the inherent advantages or positive attributes an organization possesses which can be leveraged to achieve its goals.
SWOT Analysis
A tool used in strategic planning that assesses the Strengths, Weaknesses, Opportunities, and Threats associated with a project or enterprise.
Strategic Planning
Involves outlining an organization's vision, goals, and tactics to achieve long-term success and competitive advantage.
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