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Market Penetration
A strategy aimed at increasing a company's market share for an existing product, or promoting a new product, within an existing market.
Product Development
The process of bringing a new product to market, including idea generation, design, development, and marketing.
Market Development
A growth strategy involving the promotion of existing products into new markets or to new segments, aiming to increase sales and customer base.
Diversification
A risk management strategy involving entering into new markets or adding new products to reduce dependency on a single market or product.
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