Market Segments Are Groups Of

question 79

Multiple Choice

Market segments are groups of:

• A) customers within a market that can be different from each other on the basis of their distinct attributes and specific demands.
• B) companies within a market that produce similar goods or services which are close substitutes of each other.
• C) companies that follow a similar business model and cater to the needs of similar customers.
• D) closely related industries.
• E) large companies that are in a position to determine industry price.

---

Definitions:

Conniving

Acting in a scheming or deceitful way, often with the intention to achieve an end through trickery or manipulation.

Associating

The process of connecting thoughts, feelings, or ideas together in the mind or in relationships with others.

Self-Handicapping

A strategy where individuals create obstacles and excuses for themselves so that if they do poorly on a task, they can avoid blaming themselves.

Self-Reference Effect

This refers to the tendency for individuals to better remember information that is personally relevant to them, making it more likely to be recalled than non-self-relevant information.