_____ Arise When a Customer Invests Time, Energy, and Money

question 67

Multiple Choice

_____ arise when a customer invests time, energy, and money shifting from the products offered by one established company to the products offered by a new entrant.

• A) Overhead costs
• B) Incremental costs
• C) Marginal costs
• D) Opportunity costs
• E) Switching costs

---

Definitions:

Behavioral-Inhibition System

Neural system that regulates withdrawal and avoidance behaviors.

Emotional Responses

Reactions that involve feelings and emotions, often as a response to a particular event or set of circumstances.

Emotional Experiences

The subjective feelings and emotional responses to events or situations, which can significantly influence behavior and decision-making.