A Technological Change, Such as the Rise of the Internet

question 69

True/False

A technological change, such as the rise of the Internet, can represent either an opportunity or a threat.

Comprehend the basics of market targeting strategies including mass marketing, niche marketing, and segmentation.

Learn about the strategic approaches to differentiation and cost leadership in marketing.

Gain insights into the importance of meeting customer needs as the core of a marketing strategy.

Identify the elements and importance of a marketing-oriented strategy to a firm’s profitability and competitive advantage.

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Definitions:

Price Controls

Government-imposed limits on the prices that can be charged for goods and services in a market, to control inflation or ensure affordability.

Politically Expedient

Actions or decisions taken primarily for political advantage, often to gain popularity or satisfy a particular group, despite potential long-term disadvantages.

Regulations

Rules or directives made and maintained by an authority to regulate behavior or enforce standards.

Black Market Transaction

Illicit trade activities that occur outside authorized legal channels, often involving prohibited goods or services.