The Bargaining Power of an Industry's Suppliers Is Greater When

question 14

Multiple Choice

The bargaining power of an industry's suppliers is greater when:

• A) the supply industry is fragmented.
• B) switching costs are minimal for companies because of little difference among products offered by different suppliers.
• C) the industry buys in large quantities.
• D) the product that suppliers sell has many substitutes and is not vital to the companies.
• E) the industry is not an important customer to the suppliers.

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Definitions:

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behaviors and emotions.

Pleasure Principle

A psychoanalytic concept that suggests individuals seek pleasure and avoid pain in order to satisfy biological and psychological needs.

Reality Principle

A psychoanalytic concept describing the process through which ego seeks to satisfy desire in realistic and socially appropriate ways, balancing the demands of the id and the super-ego.

Unconditional Positive Regard

A concept in humanistic psychology where an individual is accepted and loved as they are without conditions or judgment.