Examlex
Which of the following appears at the top of each form or report?
Marketing Program
A comprehensive plan that outlines marketing strategies, tactics, and actions to achieve business objectives.
Customer Value Proposition
A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the distinct value.
Points of Difference
Unique attributes or benefits that set a product, service, or brand apart from its competitors in the eyes of the target market.
Competitive Substitutes
Products or services that can be used as replacements for another due to similarities in function or utility, creating options for consumers.
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