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Murray University invested over $450,000 in a customized learning management system so that professors could put courses online and use the Internet to deliver course content and communications to students.After the first year of use,only 20% of the faculty were using the system.Administrators were frustrated to learn that most faculty found the system difficult to use and that students also had difficulty understanding how to find information on the system.This case is an example of which of the following information deficiencies?
Repurchase
The act of buying a product or service again, indicating customer loyalty or satisfaction.
Objective and Task
A marketing budgeting method where specific objectives set the tasks and activities to achieve them, determining the required budget.
Competitive Parity
A strategy where a company sets its prices or budgets equivalent to its competitors to avoid price wars and stabilize market share.
Percentage of Sales
A financial metric that compares a particular figure or expense to the total sales of a company, typically used to assess the financial health or efficiency of business operations.
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