MEDIATA Was Able to Clean Up Their Dirty Data by More

question 59

Multiple Choice

MEDIATA was able to clean up their dirty data by more accurately connecting to customers via IP addresses,resulting in a 20 percent increase in marketing campaign effectiveness.This shows the usefulness of _____________.

• A)Data governance
• B)Master data management
• C)Enterprise architecture
• D)Data standardization

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Definitions:

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including the cost of the materials and labor directly used to create the product.

Time Ticket

A time ticket is a document or record used to track the amount of time an employee spends on various tasks or projects, typically for billing or payroll purposes.

Pay Stub

A document attached to a paycheck that details the employee's pay information, including earnings and deductions.

Employees' Earnings Record

A document that tracks the amount of money paid to an employee over a period, including wages, salaries, and bonuses.