EA Is Needed When IT Systems Have Become Unmanageably Complex

question 20

True/False

EA is needed when IT systems have become unmanageably complex and expensive to maintain.

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Definitions:

Pulsing Advertising Schedule

A marketing strategy that alternates between periods of very heavy advertising and periods of no advertising to keep the brand in the consumer's mind.

Sales Promotions

Special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays.

Contest

A brand-sponsored competition that requires some form of skill or effort.

Sweepstakes

A form of sales promotion that offers prizes based on a chance drawing of entrants’ names.