_____________ Helps Companies Tap into the Massive Volume of Customer

question 43

Multiple Choice

_____________ helps companies tap into the massive volume of customer opinions expressed online.

• A)Media metrics
• B)Unstructured analytics
• C)Text mining
• D)Media mining

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Definitions:

Linguistic

relating to language or linguistics, the scientific study of language and its structure, including the study of morphology, syntax, phonetics, and semantics.

Logical-Mathematical

Referring to a type of intelligence that involves the ability to analyze problems logically, carry out mathematical operations, and investigate issues scientifically.

Cognitive Style

A habitual and/or preferred means of approaching cognitive tasks.

Field Independence

A cognitive style characterized by the ability to maintain orientation or focus on details in the presence of distracting background information.