If You Spent $2,000 on a Campaign That Yielded 50

question 52

Multiple Choice

If you spent $2,000 on a campaign that yielded 50 customers,your ________ would be $2,000/50 = $40 per customer.

• A)Click through rates
• B)Cost of customer acquisition
• C)Keyword conversion
• D)Return on advertising spend

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Definitions:

Depression

A common and serious mood disorder that affects how you feel, think, and handle daily activities, characterized by persistent feelings of sadness and/or loss of interest.

Prefrontal Cortex

The part of the brain located at the front of the frontal lobe, critical for decision making, social behavior, and moderating complex cognitive behavior.

Basal Ganglia

Large neuron clusters located above the thalamus and under the cerebral cortex that work with the cerebellum and the cerebral cortex to control and coordinate voluntary movements.

Amygdala

A region of the brain within the temporal lobe, involved in emotion processing, fear responses, and memory association.