Paid Search Listings Are Often Referred to as Pay-Per-Click (PPC)advertising

question 12

True/False

Paid search listings are often referred to as pay-per-click (PPC)advertising.

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Definitions:

IP Address

A unique string of numbers separated by periods that identifies each device using the Internet Protocol to communicate over a network.

Circuit Switching

A method of communication where a dedicated channel or circuit is established for the duration of a transmission between two endpoints.

PGP

Pretty Good Privacy, an encryption program that provides cryptographic privacy and authentication for data communication.

Handshaking

In a connection-oriented protocol, the process of exchanging control packets before exchanging data packets.