Managing an Effective PPC Ad Campaign Involves Making Strategic Decisions

question 15

True/False

Managing an effective PPC ad campaign involves making strategic decisions about what keyword search queries you want to trigger the display of your ad.

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Definitions:

Evolutionary Psychologists

Researchers who study how evolutionary principles, such as natural selection and adaptation, influence human thoughts, feelings, and behaviors.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision.

Improbable Events

Improbable events are occurrences with a low likelihood of happening, often surprising or unforeseen due to their rarity.

Confirmation Bias

The proclivity to pursue, decode, cherish, and memorize information that reinforces one's preconceived beliefs or assumptions.