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What are 2 metrics used by PPC (pay per click)to gauge the effectiveness of their campaigns? Briefly describe each metric.
Prejudice
Preconceived opinion that is not based on reason or actual experience; bias against someone or something.
Psychological
Pertaining to the mind or mental processes, often involving the study of behavior and the underlying mental functions.
Social
Relating to society or its organization.
Cultural
Pertaining to the ideas, customs, and social behaviors of a society or group of people.
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