Businesses That Have Become Skilled at Using SEO and PPC

question 9

Multiple Choice

Businesses that have become skilled at using SEO and PPC campaigns to drive traffic to their websites will have to go back to the drawing board to figure out how the rise in _____ search using IPA's will affect some fundamental marketing strategies.

• A)social
• B)voice
• C)semantic
• D)mobile

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Definitions:

Self-Esteem

An individual's overall subjective emotional evaluation of their own worth or value.

Social Acceptance

The act of a community or group receiving an individual as an adequate member of said group, often conforming to its norms, beliefs, and expectations.

Belonging

The feeling of security and support when there is a sense of acceptance, inclusion, and identity for a member within a group.

Above-Average Effect

The tendency for individuals to overestimate their abilities or qualities, particularly in comparison to others, also known as the superiority bias.