To Calculate ________ for a PPC Campaign,you Divide the Total

question 105

Multiple Choice

To calculate ________ for a PPC campaign,you divide the total budget of the campaign by the number of customers who purchased something from your site.

• A)Click through rates
• B)Cost of customer acquisition
• C)Keyword conversion
• D)Return on advertising spend

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Definitions:

Total Utility

The complete fulfillment experienced from the consumption of a specific overall amount of a product or service.

Consumer Surplus

The gap between what consumers are prepared and able to spend on a product or service and the actual sum they end up paying.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good consumers are willing and able to purchase at various prices.

Total Utility

The total satisfaction or benefit a person receives from consuming a particular quantity of goods or services.