Examlex
Pay per click (PPC)involves paying search engines to display links to a company's Website alongside the organic search results.
Social Value Orientations
Individuals' preferences regarding the distribution of resources and outcomes among others in a society or group.
Group Successes
Achievements or positive outcomes resulting from the collaborative efforts of a team or group.
Soft Tactics
Persuasive strategies that are more gentle or indirect in nature, often involving appeal to emotion or relationship.
Harder Tactics
More forceful or aggressive strategies used to achieve a goal or exert influence.
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