An Initial Impetus for the Growth of Social Monitoring Tools

question 57

True/False

An initial impetus for the growth of social monitoring tools was the need for business organizations to better understand what people were saying about their brands,products,and executives.

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Definitions:

Assertive Communication

A communication style in which individuals express their needs and feelings in a direct, honest, and respectful way.

Scientific Evidence

Evidence that is based on scientific research, methods, and experimentation.

Communication Process

The act of transferring information from one place, person, or group to another, involving a sender, message, medium, and recipient.

Psychosocial Needs

The aspects of psychological and social well-being that need to be met to ensure an individual's overall health and quality of life, including emotional support, social interaction, and mental health care.