Which of the Following Is Not a Reason Why Marketers

question 68

Multiple Choice

Which of the following is not a reason why marketers use blogs and microblogs?

• A)To monitor customer experiences and generate revenue.
• B)To develop relationships with independent bloggers,encouraging them to write positive stories about the brand,product,and company
• C)To tell the company's story,position a product,create brand identity or differentiate from the competition.
• D)To engage customers and readers by soliciting comments and feedback about information provided in blog posts.

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Definitions:

Feedback

Information from receivers regarding the quality and effectiveness of a message.

Verbal

Relating to or using words, especially spoken words, in communication.

Nonverbal Messages

Communication that occurs through gestures, facial expressions, tone of voice, and other body language cues rather than words.

Audience-centered Approach

A communication strategy that focuses on understanding and addressing the needs, interests, and expectations of the intended audience.