Web and Mobile Technologies Have Disrupted the Business Strategies of Retailers

question 117

Multiple Choice

Web and mobile technologies have disrupted the business strategies of retailers as consumers can quickly and easily research product prices.What do retailers need to do to stay competitive given how empowered consumers have become?

• A)Retailers need clear strategies to respond to the empowered consumer by price-matching or finding ways to offer greater value.
• B)Retailers must implement data analytics to distinguish patterns in their best customers' shopping behavior.
• C)Retailers need to reduce the number of sales channels so they are able to cut product prices.
• D)Retailers need to offer free shipping and returns.

---

Definitions:

True Score

The actual score that accurately reflects the tested attribute or characteristic without error.

Reliable Measure

A consistent and dependable method of measurement that yields the same results under similar conditions.

Measurement Error

The difference between a measured value and the true value that can result from various inaccuracies or biases.

Reliable Measure

A method or instrument that consistently produces stable and accurate results over time.