Sending Special Offers to Customers Who Have Opted in to Receive

question 126

True/False

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile marketing.

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Definitions:

Games

Structured forms of play, usually undertaken for enjoyment, entertainment, or educational purposes.

Contests

Competitive events where individuals or teams compete against each other according to specific rules to win prizes or recognition.

Trade Promotion

Sales promotion geared to marketing intermediaries rather than to final consumers.

Marketing Intermediaries

Organizations or individuals that act as a middleman in the distribution process, moving products from the manufacturer to the consumer.