To Take Advantage of the Growth of Mobile Device Use,many

question 33

Short Answer

To take advantage of the growth of mobile device use,many retailers like Macy's are using mobile check-in strategies and partnering with companies like Shopkick and ____________ that use mobile apps to alert retailers when a customer is in their stores.

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Definitions:

SWOT Analysis

A strategic planning technique used to identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Niche

A specialized segment of the market for a particular kind of product or service, identified by unique needs, preferences, or identity that separates it from the market at large.

Business Ecosystem

An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world.

Economic Community

A group of countries or regions that form an agreement to promote economic cooperation and integration among its members, often through trade liberalization, common policies, and shared goals.