Most Retailers Still View E-Commerce and Mobile Commerce Channels as _________

question 114

Multiple Choice

Most retailers still view e-commerce and mobile commerce channels as _________.

• A)much more profitable and risky than other channels.
• B)competing with traditional brick-and-mortar stores.
• C)limited to consumers under 30 years old.
• D)their most expensive sales channels.

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Definitions:

Product Development

The complete process of bringing a new product or service to market, from the initial idea through design and manufacturing, to sale.

Existing Markets

Markets that already have an established customer base, product offerings, and competitive landscape, as opposed to newly created or emerging markets.

Situation Analysis

An assessment process that identifies an organization's internal strengths and weaknesses, along with external opportunities and threats in its environment.

SWOT Analysis

A strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.