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"Me Too" Strategy
A business approach where companies mimic successful products or services, aiming to capture a share of an established market.
Competitive Parity
A strategy in marketing where companies set their prices or budgets to match their competitors', aiming for a similar market position.
Differentiation Strategy
A business approach where a company develops unique products or services to stand out from competitors in its industry.
Differentiation Focus Strategy
A generic business strategy that requires products to have significant points of difference to target one or only a few market segments.
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