Using a Coupon on Your Cell Phone When Checking Out

question 99

True/False

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app is an example of mobile retailing.

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Definitions:

Selective Distribution

A strategy where a product is distributed through a limited number of channels or retailers to maintain a certain brand image or exclusivity.

Distribution Density

The measure of the number of distribution points or outlets a product has within a given area.

Few Retail Outlets

A market structure where there are a limited number of places for consumers to make purchases in a given area.

Marketing Channel

Pathways and processes by which products or services flow from the producer or supplier to the consumer, including logistics, distribution, and retailing activities.