Using a Coupon on Your Cell Phone When Checking Out

question 104

Short Answer

Using a coupon on your cell phone when checking out at the Hard Rock Café,or checking in to a retail location using Foursquare's mobile app is an example of ____________.

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Definitions:

Transactional Relationships

Business interactions focused on the exchange of goods, services, or funds with little emphasis on building long-term partnerships.

EDI System

Electronic Data Interchange system, allowing the structured transmission of data between organizations electronically.

Supply Chain

The entire network of entities, directly or indirectly interlinked and interdependent, involved in serving the same consumer or customer.

Power

A situation that occurs in a marketing channel in which one member has the means or ability to have control over the actions of another member in a channel at a different level of distribution, such as if a retailer has power or control over a supplier.