The Foursquare App Makes Use of the Mobile Device's GPS

question 71

Short Answer

The Foursquare app makes use of the mobile device's GPS system to determine the user's location.Foursquare can use this information to target consumers with timely and relevant promotional messages.This is an example of _____________ marketing.

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Definitions:

Data Visualization

The graphical representation of information and data using visual elements like charts, graphs, and maps to help understand trends, outliers, and patterns in data.

Marketing Objective

A specific goal that a company aims to achieve through its marketing efforts, often within a set timeframe.

Marketing Metrics

Quantitative measures used to evaluate, compare, and analyze marketing performance and effectiveness.

Social Responsibility

A business's duty to make decisions that benefit society at large, beyond its owners, including ethical, environmental, and philanthropic considerations.