What Is the Purpose of Frequent Purchase Programs Offered by Airlines,supermarkets,credit

question 31

Multiple Choice

What is the purpose of frequent purchase programs offered by airlines,supermarkets,credit card issuers,retailers,casinos,and other companies?

• A)To track customers for CRM purposes
• B)To build customer loyalty to improve financial performance
• C)To deter customer attrition
• D)All are purposes

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Definitions:

Quantification

The process of measuring or expressing something as a quantity, especially for the purpose of analysis or comparison.

Primary Tool

The main instrument or device used to accomplish a task or achieve a goal.

Market Value Ethics

A principle that considers ethical actions in the marketplace as those that maximize the value for all stakeholders involved.

Utilitarianism

is an ethical theory that suggests the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.