There Have Been Many CRM Failures Reported in the Media

question 52

Multiple Choice

There have been many CRM failures reported in the media.Major issues relating to CRM failures include each of the following except _________.

• A)customers rejecting loyalty programs or attempts to build loyalty.
• B)underestimating users' resistance to change.
• C)making mobile CRM strategy an afterthought.
• D)putting the IT department in charge of the CRM project instead of business users.

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Definitions:

Femininity

A set of attributes, behaviors, and roles generally associated with girls and women, often constructed socially.

Gender Schemas

Cognitive frameworks that help individuals organize and understand gender-related information based on societal norms and expectations.

Cultural Expectations

Shared beliefs or norms within a society that dictate the behavior considered acceptable or typical.

Mating Preferences

The criteria or attributes individuals select consciously or subconsciously in choosing a mate.