What Is the Purpose of Frequent Purchase Programs Offered by Airlines,supermarkets,credit

question 31

Multiple Choice

What is the purpose of frequent purchase programs offered by airlines,supermarkets,credit card issuers,retailers,casinos,and other companies?

• A)To track customers for CRM purposes
• B)To build customer loyalty to improve financial performance
• C)To deter customer attrition
• D)All are purposes

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Definitions:

Millennials

A generational cohort following Generation X, typically identified as people born from the early 1980s to the late 1990s, known for being tech-savvy and value-driven.

Teamwork

The collaborative effort of a group to achieve a common goal or to complete a task in the most effective and efficient way.

Achievement

Successfully reaching a desired goal or objective, often through effort, skill, or courage.

Worldview

The conceptual framework of ideas and beliefs through which an individual interprets and understands the world around them.