According to the Loyalty Effect,a 5% Reduction in Customer Attrition

question 79

Multiple Choice

According to the loyalty effect,a 5% reduction in customer attrition can improve profits by as much as __________ percent.

• A)5
• B)10
• C)20
• D)30

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Definitions:

Storage

The mental “holding on” to information between the time it is encoded and the time it is retrieved.

Retrieval Cue

A stimulus, whether internal or external, that facilitates the recall of information from memory.

Memory Anchor

A technique or tool used to facilitate the process of memory recall.

Target Memory

The specific memories an individual aims to recall or improve recall for.