Prior to Using ArcGIS and Geocoding,General Motors Shotgunned Its Ads

question 54

True/False

Prior to using ArcGIS and geocoding,General Motors shotgunned its ads at the general public.Now,it can more accurately determine locations where people buy certain models and channel its ads specifically to those areas.

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Definitions:

Preliminary Conclusions

Initial judgments formed at an early stage, often based on incomplete data or analysis.

New Information

Recently acquired or updated data or knowledge that has the potential to influence decisions, opinions, or behaviors.

Seasonal Spending

The practice of altering expenditure based on the season, often influenced by holidays, climatic changes, or other seasonal events affecting consumer behavior.

Marketing Research Study

A Marketing Research Study involves systematically collecting, analyzing, and interpreting data about a market, including products and consumers, to inform business decisions.