Prior to Using ArcGIS and Geocoding,General Motors Shotgunned Its Ads

question 54

True/False

Prior to using ArcGIS and geocoding,General Motors shotgunned its ads at the general public.Now,it can more accurately determine locations where people buy certain models and channel its ads specifically to those areas.

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Definitions:

Providing Warmth

Engaging in behaviors that express care, comfort, and emotional support to others.

Contact Comfort

The psychological and physical comfort derived from physical contact, especially significant in developmental psychology and attachment theories.

Verbal Interaction

The exchange of information or ideas through spoken words between individuals.

Cloth Mother

A reference to the surrogate mother experiment in psychology, where infant monkeys showed a preference for a cloth-covered surrogate mother over a wire mesh surrogate that provided food.