In a __________ Conversion,the Old System and the New System

question 67

Short Answer

In a __________ conversion,the old system and the new system operate simultaneously for a period of time,which is the most expensive,but also the least risky approach.

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Definitions:

Environmental Scanning

is the process of systematically gathering information about the external environment to identify potential threats and opportunities.

Competitive Intelligence

The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to support strategic decision making.

Product Positioning

The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.

Perceptual Marketing

Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.