Examlex
Close integration between research and development (R&D), production and marketing can help a company avoid innovation failures.
Self-discrepancy
A psychological theory detailing the discrepancy between an individual's actual self, ideal self, and ought self.
Ought Self
An individual's representation of the attributes someone (like themselves, peers, or society) believes they should possess, often leading to motivation to meet these perceived expectations.
Ideal Self
A concept representing the person one desires to be, often seen as a motivational driver influencing behavior.
Self-discrepancies
Refers to the differences between an individual's actual self-concept and their ideal or ought self, which can affect mental health and motivation.
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