Which of the Following Is a Tactical Step for Getting

question 71

Multiple Choice

Which of the following is a tactical step for getting down the experience curve ahead of competitors?

• A) Premium pricing to create an image of uniqueness in consumers' minds
• B) Pursuing a distinctive competence in focused marketing
• C) Constructing a manufacturing plant of less than minimum efficient scale
• D) Using aggressive pricing and promotions to expand sales volume as rapidly as possible
• E) Making the assembly of the product as complex as possible because this results in greater learning effects

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Definitions:

Price Floor

A government or regulatory imposed minimum price set above the equilibrium price, preventing market prices from falling below a certain level.

Price Ceiling

A legally established maximum price that can be charged for a good or service, usually set by the government.

Shortage

An instance where there is more demand for a product or service than what is available in the market.

Offshore Oil Wells

Drilling sites located in bodies of water, often at a considerable distance from the shore, that are used to extract oil from beneath the ocean floor.