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Market Share
The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.
Global Diversification
A strategy that involves a company expanding its operations and investments across a wide range of countries and markets to reduce risk.
Consumer Durables
Goods that are not consumed or destroyed in use and thus have a long life, such as appliances, cars, and furniture.
Recessionary Conditions
Economic circumstances characterized by a decline in GDP, income, employment, and trade, lasting for a period of time.
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