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SWOT Analysis
SWOT analysis is a strategic planning tool used to identify and understand a company's Strengths, Weaknesses, Opportunities, and Threats.
Opportunities
Situations or conditions favorable for achieving a specific goal or for implementing a new strategy.
Strengths
Characteristics of the business or team that give it an advantage over others in the industry.
Latent
Existing but not yet developed or manifest; hidden or dormant potential that may emerge under certain conditions.
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