A Differentiation Strategy Is Based on Creating a Product That

question 14

Multiple Choice

A differentiation strategy is based on creating a product that customers perceive as being:

• A) the same as other available products.
• B) distinct from other available products.
• C) the least costly product in the industry.
• D) the most costly product in the industry.
• E) cheaper, but inferior to the available products.

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Definitions:

Bizarre Way

In an extremely unusual or strange manner that is far from normal or conventional.

Shaping

A learning procedure in which successive approximations of the desired behavior are rewarded until finally the exact and complete behavior is learned.

Modeling

A learning process where individuals imitate or adopt behaviors, attitudes, or skills by observing others.

Classical Conditioning

A method of learning where a response initially triggered by a second stimulus is ultimately triggered by the first stimulus alone, due to the consistent pairing of the two stimuli.